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Jurusan Bahasa Dan Sastra Indonesia, Fakultas Bahasa Dan Seni, Universitas Negeri Semarang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : Jurnal Ilmu Sosial dan Humaniora

 1 
PERSUASIVE AND EDUCATIVE ADVERTISING CONTENT OF QUICK RESPONSE CODE INDONESIAN STANDARD IN PANDEMIC ERA Kristanti, Evelyn; Marta, Rustono Farady
Jurnal Ilmu Sosial dan Humaniora Vol 10, No 2 (2021)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jish-undiksha.v10i2.34474

Abstract

The digital payment system had increased rapidly, especially when Corona Virus Disease (COVID-19) entered Indonesia. Increasing technological advances have shifted people's preference towards cashless transaction activities. These days, money is known to have spread viruses such as COVID-19. In order to support the National Economic Recovery program, Bank Indonesia (BI) developed Contactless QRIS, which allows users to make contactless payments with merchants during the COVID-19 pandemic. BI positions its products in the eyes of consumers by using the internet and YouTube social media as a platform that plays a vital role in framing society's paradigm towards a reality, thus influencing people's attitudes. The research problem is aimed to know and analyze the content analysis of advertising "Using Contactless QRIS Practically" on the BI YouTube channel. This study aimed to analyze the content of BI advertising entitled "Using Contactless QRIS Practically." Researchers used Means-End Chain (MEC) Theory. This study used descriptive qualitative research with the content analysis method. The research has shown that based on content analysis, this advertising was persuasive and educative.
PERSUASIVE AND EDUCATIVE ADVERTISING CONTENT OF QUICK RESPONSE CODE INDONESIAN STANDARD IN PANDEMIC ERA Evelyn Kristanti; Rustono Farady Marta
Jurnal Ilmu Sosial dan Humaniora Vol. 10 No. 2 (2021)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jish-undiksha.v10i2.34474

Abstract

The digital payment system had increased rapidly, especially when Corona Virus Disease (COVID-19) entered Indonesia. Increasing technological advances have shifted people's preference towards cashless transaction activities. These days, money is known to have spread viruses such as COVID-19. In order to support the National Economic Recovery program, Bank Indonesia (BI) developed Contactless QRIS, which allows users to make contactless payments with merchants during the COVID-19 pandemic. BI positions its products in the eyes of consumers by using the internet and YouTube social media as a platform that plays a vital role in framing society's paradigm towards a reality, thus influencing people's attitudes. The research problem is aimed to know and analyze the content analysis of advertising "Using Contactless QRIS Practically" on the BI YouTube channel. This study aimed to analyze the content of BI advertising entitled "Using Contactless QRIS Practically." Researchers used Means-End Chain (MEC) Theory. This study used descriptive qualitative research with the content analysis method. The research has shown that based on content analysis, this advertising was persuasive and educative.
Co-Authors Achmad Jamil Achmad Rifai RC, Achmad Rifai Aditya Kumar Shukla Agus Daniar Agus Nuryatin Agustinus Rusdianto Berto Ahmad Hariyadi, Ahmad Ahmad Syaifudin Alvin Alexander Prasetya Amanda, Mercedes Amanda, Mercedes Andreas Lumampauw Angelia Sampurna Angreani, Natasia Anwar Sutoyo Arlis Muryani Arni Ernawati Asrofah Asrofah Astuty Astuty, Astuty Augustine, Liesta Awalya Awalya, Awalya Azizah, Septi Nur Azman Azwan Azmawati B. Wahyudi Joko Santoso Baihaqi, Aufa Izzudin Bakti, Hari Benedicta Yovi Claudia Bernard Danu Kristianto Beryl Gandakusumah Changsong Wang Changsong Wang Chinmi, Maichel Christian, Thomas Christiani, Resistia Friska Christina, Christina Clara R.P. Ajisuksmo Claudia, Benedicta Yovi Cong, Phang Kerry Cosmas Gatot Haryono Denise Monica William Monica William Denny Putra Jayanegara Desy Ratnasari Desy Ratnasari Dindin Abdul Muiz Lidinillah DINDIN DIMYATI Dwi Sasongko, Yohanes Probo Dwijatmiko, Heru Dwijatmiko, Heru Edi Astini Su’udi, Edi Astini Edo Prasetyo Endah Dyah Wardani Endah Murwani Engliana, Engliana Erna Zuni Astuti Erwin Dwi Sabna Rosdian Ety Syarifah, Ety Evelyn Kristanti Fathur Rahman Fathur Rokhman Fauziah, Popon Siti Febryan Kurniawan Fernandes, Maristela Julia Fernando, Joshua Fitri Murfianti Frederikus Fios Hadi, Sholihul Halim Agung Halla Puspita Yuri Hana Rochani Gustasari Panggabean Hari Bakti Mardikantoro Harry Harry Harry, Harry Hartanto Jahja Haryadi - Hasanah, Risa Zakiatul Hayati, Itsnaini Nur Hendrawan, Ian Herawati Herawati Heri yanto Herman J.Waluyo, Herman Hidayat, Endik Hidayati, Ratih Kurnia Hilarius Bambang Winarko Hilda Yunita Wono I Gede Wisnu Satria Chandra Putra Ida Zulaeha Ignatia Evelyn Susanti Sitompul Ignatius Cahyanto Isiaka Zubair Aliagan Isnaini, Muhamad Istriwati, Enita Jarata, Jesus Rafael Boado Jean Sierjames Rieuwpassa Jouns Candy Felice Lang Jouns Candy Felice Lang Julia Loisa, Julia Kartono, Miranda Millian Kelian Wulandari Setyabudi Kenny Kevin Benedict Lesmana Kherin, Kherin Krisbiono, Agung Dias Kristanti, Evelyn Kristianto, Bernard Realino Danu Kurniawan, Febryan Kurniawati, Laurencia Steffanie Mega Wijaya Kurniawati, Laurencia Steffanie Mega Wijaya Kusdiana, Aan L-Islami, CA Bunia Lang, Jouns Candy Felice Laurencia Steffanie Mega Wijaya Kurniawati Laurencia Steffanie Mega Wijaya Kurniawati Laurencia Steffanie Mega Wijaya Kurniawati Laurensia, Bella Liesta Augustine Lieta Septiarysa Litasari Widianingsih, Litasari Luh Putu Ratna Sundari Lukas, Theresia Lukman, Steven Leo Naryi Luthfiani, Elma Maemonah, Maemonah Mafaza, Sofia Maichel Chinmi Maria Anggreini Grace Kelly Habeahan Menayang, Alfred Pieter Merry Agustina Meta Sya Meta Sya Michael Chinmi Michelle Michelle Michelle Michelle Mimi Mulyani Misnawati, Desy Mufid Salim Muhamad Isnaini Muhammad Iman Adi Perkasa, Muhammad Iman Adi Muhammad Isnaini Muhammad Isnaini Muhammad Japar, Purwati, Muhammad Musriyono, Anna Ardiyani Nafia, Fikriana Naili Rohmah, Naili Natasia Angreani Neldy Lesilolo Nicodemus Koli Nindyta Aisyah Dwityas Nobertus Ribut Santoso Novita Sari Nur Faizah, Ati Rizki Nur Faizah, Ati Rizki Octavia Putri Tjajadi Octavia Putri Tjajadi Pamungkas, Betty Tri Permata, Kharizma Kintan Prakoso, Teguh Budi Puspitasari, Eka Harum Putri, Yessi Mareta Andari Putriyanti, Lina Rahayu Pristiwati Rahayu, Caswin Rahayu, Caswin Rahayu, Imaniah Kusuma Rahmania, Sofi Aulia Rahzanie, Risha Devina Ralvin Januar Wijaya Rama Kertamukti, Rama Regina Caeli Cahaya Tarsisty Resa Nurul Fahmi, Resa Nurul Rewindinar, Rewindinar Rieuwpassa, Jean Sierjames Rifa’i, Achmad Rifa’i, Achmad Rini Lestari Rismi Juliadi Rizki Briandana Rizkiansyah, Rio Anugrah Rustanta, Agustinus - Ruth Florencia Simanjuntak Ruth Florescia Simanjuntak Ruvianto, Alit Widi Ruvianto, Alit Widi Samantha Tandranegara Samosir, Ricky Fhernando Sampurna, Angelia Samsudi . Sandy Alifiansyah Saputra, Novianti Sarah Harun, Margaretha Catherine Sari Mudhita Sarno Sarno Sendy Setiawan Septiarysa, Lieta Septina Sulistyaningrum Sherly Sherly Sigit Saptono Silva Liem Silvia Pristianita Sitanggang, Hot Junita Siti Nurjanah Sri Wahyuni Sari Su’udi, Edi Astini Sudiyati Sudiyati Sugeng Wahjudi Sujana Joko Sulaiman Girivirya Suminto A. Sayuti Sunar Wibowo Sunny Lie Susiati, Susiati Suwito Eko Pramono Sya, Meta Syarnubi, Kenn Lazuardhi Teguh Hartono Patriantoro Teguh Priyo Sadono Teguh Supriyanto Timotius Saliman Tirta Lestari Todd Lyle Sandel Tommi Yuniawan Trihastuti, Maria Claudia Wahyu Vincent Atmadja Vincent Atmadja Wagiran Wagiran Wang, Changsong Wibowo, Sunar Widiyastuti, Wiwin Widyanto Widyanto Wijaya, Boy Sandy Surya Wijayanti, Wenny Wiliem Lesmana William, Martin Yesica Yuliani Clara Yesica Yuliani Clara Yohanes Nugroho Widiyanto Yohanes Nugroho Widyanto Yudha, Yusuf Hadi Yuli Utanto Yuliarti Yuliarti Yuri Alfrin Aladdin